TASTE TAKES TIME
Our Story
Welcome to our world, where the mantra “Taste Takes Time” is not just a tagline, but a philosophy that guides everything we do. At the heart of our story is Rob, a man whose life reads like an open book of inspiration and dedication. His journey paints the picture of a successful thought-leader, businessman, author, father, and friend, all roles he cherishes deeply. But beyond these titles, Rob is a man driven by a passion to make a meaningful impact in his community through innovative ideas and actions.
Love For Outdoors
Rob’s love for the outdoors is the cornerstone of his existence. Whether it’s savoring food and craft cocktails or simply basking in the tranquility of camping, his heart beats in unison with nature. This profound connection with the environment is not just a pastime; it’s a way of life that deeply influences his approach to business and life. As an environmentalist, Rob believes in doing things the right way, with respect and care for the natural world.
The Birth of a Vision
Frustrated with the ubiquity of mass-produced chips and the lack of authenticity in the market, Rob decided it was time for a change. In September 2021, he founded a company that stands as a testament to his beliefs and passions. Our mission is simple yet profound: to provide high-quality premium smoke-wood. This endeavor is more than just a business; it’s a way to share Rob’s love for the outdoors. “I really want people to enjoy it the way I do, around a campfire with friends and family,” he often says.
Our Philosophy
At the core of our company is the belief in the pleasures of taking time. We advocate for slowing down, for savoring the moments that make life truly rich. This ethos is reflected in every aspect of our operations. Running a small farm is a testament to this philosophy. It’s a challenging yet exciting journey, requiring us to find every possible avenue to thrive and make do with what we have.
Our Mission
We are more than a premium smoke chip company, our mission is to share a way of life that values slowing down and connecting with nature and one another.
It’s about sharing a way of life that values quality, authenticity, and the joy of connecting with nature and each other. Join us in this journey, where every product is a piece of our story, a fragment of our philosophy, and a step towards a more connected and thoughtful way of living. Welcome to a world where taste truly takes time.